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What is the PPC process?
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google ads)
Who should use PPC?
PPC works for brand advertisers. On the other end of the spectrum lie brand advertisers. The goal of these advertisers is to build a psychological construct (the "brand image") in the minds of their target audience, typically for the purpose of influencing offline or future purchasing behavior.
What benefits Google Ads brings to you?
You will be able to reach your audience,
Your ads will appear when your target audience searches for information. It is important to establish a good segmentation strategy (keywords, location, age, language, day, time, etc). If you select the right keywords you will access people who are looking for what you are selling.
1.Define your goals and the markets
2.Choose the right keywords for your ads
3.Select the type of campaign that suits better your goals
4.Create ads that make a difference
5.Link Search Console with Google Ads
6.Permanently analyze and optimize your campaigns in Google Ads
